Jessica van der Berg - Copywriting

Smart, stylish, sometimes scandalous.

That’s the kind of copy I craft. Whether it’s brand voice, packaging or product pages, I bring wit and warmth to every word, especially when the subject’s a little NSFW.

Simply put, I write the words your mother warned you about.
Always with intention and always backed by strategy.

PFFA-branded condoms

The PFFA/Condomerie collab came with branded condoms. I wrote the words that wrapped the goods.

After Dark Stickers

I make slutty little stickers for After Dark to hand out at festivals and events.
They're punchy, on-brand and designed to get stuck (to laptops, water bottles and brains).

Sexy Secret (and Lustra)

I shape the brand voice, product listings and packaging copy for two sexual wellness brands: Sexy Secret, currently undergoing a rebrand to appeal to a more premium and design-conscious market; and Lustra, a playful new brand designed for Gen Z and beginners exploring sexual wellness for the first time.

I also write articles for Sexy Secret grounding the brand in expert knowledge, body literacy, and a shame-free approach to pleasure.

Sexy Secret packaging